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This is not an original tip โ just recycling a good idea shared with us by @tsuji_koichi:
Iโve been making gifs in the way I learned from Koichi to create little animations that illustrate of how to do things in my app. The gifs go into image columns. Hereโs one I made today:
https://drive.google.com/uc?id=1IfEamThBWZR4gnaJTCuOViz8mmmKKgRd
Iโve been making more gifs to show users how to do things. I prefer to keep the file size small so as to keep loading times short. Recently, instead of striving for smooth animation, Iโve chosen to make gifs that show only on slide per second. This greatly reduces the number of images in the gif and, accordingly, the file size. This one is 76 KB.
https://drive.google.com/uc?id=1JGtoMGh36xHQCQ0S84TXGQ83tgwODvZ1
Iโm a Mac user and Iโve found that Gif Brewery works well but Iโm sure there are many good programs out there.
Sure. Iโm not using a web-based service (other than Google Drive, which you recommended). But, on my Mac I record my I phone screen with QuickTime or I record my computer screen with ScreenFlow. Then, I edit the video in Final Cut Pro X. Finally, I use Gif Brewery to make the video into a gif. In the example above, the video I made in Final Cut Pro X was composed of 2 second still shots. Then I imported that to Gif Brewery which allows you to designate how many images you want per second and whether or not you want the speed of the video to be changed. I set it for one image per second and left the two-second speed unchanged. Gif Brewery also allowed me reduce the size of the images to a width of 350 pixels.
Iโm sure there are other ways to produce similar animated slide shows like this but the method I described above is what I did.
Come to think of it, since what I did was a slide show, I probably could have done something similar in PowerPoint or KeyNote and then exported that as a video. In fact, I think that would be easier. Iโll try that next time. 
GIF Brewery also lets you take stills and turn them directly into gifs. Thatโs probably the best way to produce what Iโve done above.
Recently, @tsuji_koichi asked me how I make my gifs. His question made me realize that my method (Screenshots --> Keynote --> Final Cut Pro --> GIF Brewery) was probably unnecessarily complicated. Today I used the following software on my Mac to make the gif you see below: Screenshots --> Keynote --> GIF Brewery (Final Cut eliminated from the sequence).
For the screenshots, I used the Shift-Command-5 screenshot function because this allows me to determine the size and position of the screenshot and then make use those settings for every shot in the series. This makes the โmovieโ appear to be stable (no jumping up and down or getting smaller or bigger). In Keynote, I set each screenshot to fill the screen and then exported it as a movie with two seconds between each slide and the final slide duplicated to give me a pause at the end. Then, in GIF Brewery I imported the movie, set the width of the images to 350 pixels and the frames per second to one. The result is the gif you see above, which is only about 11 KB.
The gif works quite nicely in my phone. Iโve found, however, that gifs โ even tiny ones like this โ can take a while to display in my app when I used it inside a browser. I donโt understand why that happens.
