Email workflow - link to app in email?

Is it possible to provide a hyperlink to the app from within an email workflow?

I am not using a template - is that needed?

Hyperlinks work when used in templates. I have not tried using one outside a template.

Is it just a hyperlink to the browser link or can you link to a specific view in the app? I have it set for browser link right now but if I can drill deeper into the app that would be even better.

See https://help.appsheet.com/en/articles/1023058-app-column-type-deep-link

Thanks - I have used this col type to navigate within the app itself but can you do this from a workflow template? specifically email template?

Yes.

do i have to add a column to my table just for this purpose? can it be a virtual column?

You should be able to do it in the Email Body property directly, as it appears to support template syntax.

<<LINKTOAPP(Dev_Donations-589363)>>

You may want to wrap it in HYPERLINK() to add some clickable text.