Share prototype app on ios

How to share prototype app with ios users
Later I need to deploy app for ios users as well

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Its not working.
Client is telling he is getting a reply, Access Denied

Do I need to deploy it before sharing?
I can’t afford ios developer account fees
Can I share prototype or deployed but non whitelable app to client?

Simple answer is either they are logging in using the wrong email address or you’ve entered the wrong email address in the users section of the App