Rich text in long-text columns is still in the "preview" stage.
So, I recognize that it may be a bit early to request this, but I'd like to suggest that when rich text becomes a supported feature in AppSheet, it will also be necessary to be able to turn it on and off. Currently, rich text that works in one context
. . . doesn't work in other contexts:
If we had a "StripRichText()" function (one that "understood" rich text in exactly the same way that the long text columns does) we could use it in virtual columns to make "clean" versions of our rich text long text columns.